Flogas
Client
Flogas
Industry
Energy
Year
Duration
3 Weeks
Project overview.
Flogas partnered with us to develop and activate its Team Ireland Olympic sponsorship as a fully integrated national campaign. Sponsorship rights were translated into a cohesive platform delivered across experiential, events, broadcast, media, OOH, and traditional marketing, driving brand reappraisal, increasing awareness of Flogas’ energy credentials, and delivering measurable customer acquisition.
Challenge.
Flogas faced a brand perception challenge at a pivotal moment of growth. Despite operating across gas and electricity, the brand was not widely recognised as a full energy provider, limiting consideration in a highly competitive market. The challenge was to earn relevance and permission at the point of household switching decisions.
The Paris 2024 Olympic cycle presented a high-impact but competitive opportunity. As a first-time Team Ireland sponsor, Flogas needed to establish credible association quickly within a sponsorship landscape dominated by long-standing partners. The ambition was to ensure the partnership delivered more than visibility acting as a platform to clearly communicate energy credentials, build trust, and drive commercial outcomes.
Solution.
The Energy Behind Team Ireland was developed as the central campaign platform, positioning Flogas as the unseen force supporting Irish ambition mirroring the role of energy in both elite sport and everyday life. The idea provided a flexible framework capable of scaling across consumer, B2B, and internal audiences while remaining tightly aligned to brand and business objectives.
A targeted ambassador strategy appointed Jordan Conroy, Ciara Mageean, and David Gillick as the faces of the campaign, delivering credibility and consistency across content, live events, media, and broadcast.
The sponsorship was activated through a national programme of experiential and live activity, including an ambassador launch, B2B Olympic Breakfast series, a TV docu-series, customer events, internal engagement initiatives, and live podcast recordings. Each activation was designed to bring the campaign platform to life in physical environments and deepen emotional connection.
Close collaboration with Flogas’ inter-agency network ensured seamless integration across TV, media planning, OOH, PR, digital, and traditional marketing allowing all activity to operate as a single, unified campaign.
Result.
The campaign exceeded all objectives in its first year as an Olympic sponsorship. Customer acquisition surpassed targets by 30%, securing 6,500 new customers. Brand awareness more than doubled from 20% to 46%, while awareness of Flogas as an electricity provider increased from 16% to 33%. Sponsorship recall reached 13% spontaneously, equating to approximately 246,600 people, with total campaign recall hitting 58%. Broadcast performance delivered over 407,000 viewers for The Energy Behind docu-series on Virgin Media. The campaign also generated €75,000 for the OFI Make a Difference Fund, reinforcing Flogas' commitment to Irish sport. The results demonstrate how an integrated sponsorship can convert national visibility into measurable business growth.
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